Nobody loses touch on purpose.
The way most of us keep in touch is: remember someone at 11pm, feel guilty, do nothing. Hundreds of relationships you genuinely value, going quiet in the background, because there was never a system for it.
Every CRM is built for closing deals, not for keeping people. Assay answers one question instead: who am I losing touch with, and what should I say to them?
Sort, reconnect, remember.
Three habits, and Assay does the remembering for all of them. No open rates, no reply-rate leaderboards - the only metric that matters is whether the people you care about are still in your life.
01Sort
Grade everyone by how close they actually are.
Grade your whole network by closeness
Four tiers, each with its own stay-in-touch rhythm. Set it once; Assay does the counting.
Swipe-grade on your phone
Sort hundreds of contacts in one sitting, one card at a time.
Start from what you already have
Import a CSV, connect Google Contacts, or sync the HubSpot you already keep at work.
02Reconnect
See who is slipping away, and send something worth reading.
A weekly nudge that names names
Exactly who you are due to reconnect with, and who is quietly slipping away - instead of a dashboard you have to interrogate.
Check-ins drafted from your real history
Every call, coffee and note you have logged feeds the draft, so it opens with something real rather than "just checking in".
In your voice, not an AI’s
Set tone, length and greeting style once. Drafts come out sounding like you wrote them, and sharpen as you send.
03Remember
Keep a quiet memory of every conversation.
Nothing forgotten
Log an interaction in seconds and it is there for the next check-in, years later.
Reads your notes for you
Drop in meeting notes, screenshots or a LinkedIn export and Assay files the details onto the right contacts.
A weekly retro
A digest of what you sent and what came back, which sharpens your templates over time.
Who this is for.
Anyone whose next opportunity comes from someone they already know. If one of these is you, Assay was built for the exact week you are having.
Consultants and freelancers
Keep past clients warm so repeat work arrives before the pipeline runs dry.
Founders
Stay in front of the investors, advisors and operators you will need, six months before you need them.
Anyone job-hunting
Reactivate a network before you have to ask it for something.
After a job change
The 500 people you worked with are now the 500 people you are about to lose touch with.
Post-conference follow-up
Turn a stack of badges into people you actually speak to again.
Just being a better friend
The people who got you here, remembered on purpose rather than with a pang of guilt.
What people said.
The "after a job change" use case is the one that got me. You switch companies and 500 relationships start decaying silently, and no deal-focused CRM treats that as a problem worth solving.
Assay's proactive reminders shift you from guilt-driven "I should reach out" to actually staying connected before the urgency hits.
Using Assay and happy to be quoted? Email hello@runassay.app.
Ready to stop losing touch?
Start free, import your network, and let Assay remind you who to reconnect with - with the message already drafted. Upgrade any time without losing your history.