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Personal CRM
Assay

The personal CRM that keeps your relationships warm.

Assay reminds you who to reconnect with, remembers every conversation, and drafts the message - so the people who matter never slip through the cracks. No hype, no AI slop - just a simple way to stay in touch.

See how it works

Built for founders, consultants, and anyone whose next opportunity comes from someone they already know. Assay works the relationships you already have - no cold lists, no CRM busywork.

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The four tiers

Your network, in strata.

Everyone you know, sorted by how close you are. Each tier sets how often Assay reminds you to reach out - so your closest relationships never go cold, and the rest never get forgotten.

Inner Circle

Inner Circle

Top priority - exceptional relationship or high-potential, reach out now

within 14 days

High Trust

High Trust

Strong relationship, has seen your work or delivery firsthand

within 30 days

Network

Network

Prior colleagues or clients, less closely collaborated

within 90 days

Acquaintance

Acquaintance

Weak or distant tie - met briefly, peripheral contact

within 180 days

How Assay works

Three simple habits: know who's slipping, reach out in seconds, and never forget a detail.

Sort

Grade everyone by how close they are, from Inner Circle to Acquaintance.

  • Each tier sets a natural stay-in-touch rhythm
  • Import from CSV or Gmail to start in minutes
  • Your whole network in one searchable place
Reconnect

See exactly who you're due to reach out to, and send a check-in in seconds.

  • A weekly nudge with the people slipping away
  • AI drafts a message grounded in your real history
  • Snooze, log a call, or mark yourself caught up
Remember

Keep a quiet memory of every conversation so nothing important is forgotten.

  • Log calls, coffees and notes - or let sent messages log themselves
  • Every detail feeds your next check-in
  • No open-rate vanity metrics, just relationships kept warm

Social proof

Honest & earned
Testimonials are coming soon.

We’re shipping the product with real customers now. Want to add your logo or a quote? Email hello@runassay.app.

Ready to stop losing touch?

Start free, import your network, and let Assay remind you who to reconnect with - with the message already drafted. Upgrade any time without losing your history.